This post is just to outline steps to implementing a social media strategy. For details, please check out my other posts.
1. Find out where your customers are and decide on the appropriate social media platform
2. Define goals for the social media initiative and identify metrics to measure progress
3. Set baselines to compare the before and after cases of the social media activities
4. Use appropriate measuring tools
5. Compare over-time metrics using the tools
6. Repeat and evolve the steps with changing business environment
Please leave comments, I would love for this list to evolve with feedback from readers. Thanks!